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You have a young website and no visitors. What should I do?

Why there are no orders from the new site

Question #1: How many visitors do you have on your website? To find out, you need to install the Yandex Metrics or Google Analytics counter on the site.

Without visitors, you should not wait for orders from the site, logically? But how many visitors should there be? The required number of visitors can be calculated from the conversion (in fact, on the contrary, but we need to start from something). Normal conversion of the site depends on the industry, price, type of site. In short, the norm can differ radically: from a fraction of a percent to half of all traffic. If the words "traffic" and "conversion" are not familiar to you, read this article.

Let's figure out what the attendance of the site should be if its conversion is 5% and you are waiting for 10 orders from the site. 5% conversion – this means that every 20th visitor will leave a request if they are targeted visitors. So we need 200 people a day on the site to make 10 orders. This is provided that all 200 are targeted (interested in your product).

If the site lives only at the expense of organic traffic (SEO, content marketing), then I would boldly multiply the required traffic by 10 times. Because SEO traffic is often junk (contain up to 90% of non-target customers).

Total: focus on the traffic of 2000 people a day to receive 10 orders from the site per day with a conversion of 5%.

How realistic is it for a young site? Absolutely unrealistic. Even 200 people a day at the start is magic. And 200 people who may not need your goods. They just accidentally followed the link in the search and Google-Yandex itself does not know why it showed your link for irrelevant queries. When you install metrics on the site, you can see the requests for which people come to you. You will be surprised!

The vicious circle of a young site

A young site falls into a vicious circle that blocks development. It goes like this: Google-Yandex doesn't rank a site (and doesn't show it on the first pages of a search) until it's convinced that people like your site. That the site correctly, interestingly and exhaustively responds to people's search queries.

Search engines evaluate each site for behavioral factors. There are many factors, the main ones you know: the time on the site, the number of pages viewed, the percentage of reading. Bounces and conversions to other sites after visiting your site dramatically pessimize the site in search.

The key question is: where can the site get traffic if Google-Yandex does not allow the site to the first pages? Nowhere. But without traffic... no behavioral? Namely!

The site doesn't show behavioral factors because there are no people on it. And there are no people, because search engines do not trust the site due to the lack of behavioral ones! Something here search engines did not foresee. And we suffer. No design will help you break this cycle.

How to break this vicious cycle

You have a young website, where from the force of 20 people a day and no one buys anything. This is not surprising. After all, your visitors are people who fly by low-frequency keys. And as you know, low-frequency devices are the most specific requests. Yes, they are easy to promote, but you need the landing page to specifically respond to the request.

Compare which query is more specific: "computers" or "buy a 15-inch Intel i7 32gb laptop for gaming"? The first request is high-frequency. On such a request they are looking for hell knows what. And it is not at all a fact that they want to buy a computer. The second request is not in the eyebrow, but in the eye! Because it's low-frequency. And if a person with such a request does not see the required laptop on the link, then he will instantly close the tab and go from the search engine to the next link. The same thing happens with your website when primary junk SEO traffic falls on it. Nothing good behavioral site will not show.

You need targeted traffic and preferably a lot. To show Google-Yandex good behavioral. And sales will not hurt you.

Contextual advertising gives traffic, sales and behavioral

Contextual advertising (for example, in Yandex) kills three birds with one stone at once. Targeted traffic appears on the site, sales go on and behavioral statistics are accumulated. When the quality of the site is confirmed, search traffic is added. Find out what other advantages paid traffic has!

Yandex has an ISK (Site Quality Index) indicator. It directly depends on behavioral factors and conversions by goals. We have repeatedly observed how the SITE's IS increases dramatically after the launch of an advertising campaign. This happens after a set of "critical mass" of conversions by goal. The surge in these conversions is logical, because targeted traffic appears on the site in a prolonged way, which leaves orders and makes purchases.