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What is Keyword long-tail queries? How to use them?

Keywords Long Tail Queries

Long-tail keyword phrases are one of the features of organic SEO, but at the same time undeservedly deprived of attention. While everyone agrees that long-tail key queries are important, high-frequency keys with a short header are more liked.

In this article, we will discuss what long-tail keywords are and how to use them to promote a website.

What are key long-tail queries?

Long-tail keywords are longer and more specific search term variations. They contain additional modifiers: details, adjectives and geographical purposes that people use when searching the Internet. Because long-tail keys carry this additional information, they are usually a more specific version of short key queries.

Examples of long-tail keywords:

For examples, we will use the query "buy a car". Obviously, this keyword phrase is very general and does not contain details. Search volume reflects this because, according to SEMRush, about 1,000,000 such questions are asked every month.

A user who googles "buy a car" may only be thinking about buying, but it's not even close to buying. But this promises very tough competition and at the same time will give a low conversion.

Now let's be a little more specific. What if, instead of broadly targeting "buy a car," we targeted "buy a Toyota Camry bu"? We're already seeing those additional details that make our short general keyword more specific.

In our long key query, we added the adjective additional details to help push our keyword to the bottom of the funnel (and increase conversion rates), but it also significantly reduced the monthly search volume from 1,000,000 to a few hundred. However, the user searching for such a will be hotter.

How do I find long-tail keywords?

There are several tools with which you can find relevant long-tail keywords for your digital marketing strategy. Here are some of them:

  • SEMRush Keyword Magic Tool: Use the Keyword Magic Tool to find related keywords using many different filters such as search volume, keyword difficulty, and SERP features to find relevant keywords for your campaign.
  • Keywords Everywhere Chrome Extension: Add this extension to Google Chrome and it will fill in related, long tails and keywords that people were also searching for for your initial search query.
  • Google Ads: If you're running a paid search campaign, review the search query report to find the actual queries that users are searching for when they click on your ads. Depending on your targeting settings, they can provide additional information for your SEO.
  • Google Trends: Finally, Google Trends is a free tool that you can use to find the most popular keywords related to a topic.

Use long-tail keywords to find specific keywords that your target audience is searching for to drive additional hot traffic, which will also result in a higher ROI.