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What content on your website will drive in organic traffic

organic traffic

Everyone knows about organic traffic: these are visitors who have found your site in search engines. Search organic traffic is a nice thing: an ad-free site generates sales because someone has done a good job on SEO.

And what is inorganic traffic?

Inorganic traffic can come from anywhere: email, social media, backlinks, and other tools that imply that people are sharing your content.

Getting inorganic traffic is even cooler than organic. The coverage is crazy, and your content is seen not only by those who consciously search for it, but also by completely third-party people. But it's harder to get.

There are laws of the genre for content that people share more willingly. Let's list them:

Important data

Steady inorganic traffic comes from email and social media (blogs) that contain statistics or the latest industry data. People love to share new data, link to it, and read it. Especially those that somehow affect their career, industry as a whole or life.

The content with the data you share can contain general industry trends, statistical reviews, and comparative data.

Conduct internal experiments and publish your own conclusions. This will give a bunch of backlinks from other sites in quality (if the content goes in) and inorganic traffic to potential customers. And it will also increase the authority of your domain. Ideally, when the author refers to our publication with data, because the information in it is not found anywhere else.

 

Quotes and interviews

People love to learn from industry leaders and professionals. When you publish such content, the industry leaders you represent in the article can repost on their networks (where there are a lot of followers), helping you increase brand awareness and drive traffic. Leadership-type content brings significant inorganic traffic, especially when it's shared on social media.

 

New trends

Content about emerging industry trends generates a miraculous number of reposts via email and social media. Highlighting emerging trends, you use new keywords in your articles, for which there is zero competition in Google-Yandex. If you alone create content with such keys, search engines will recognize you as an authoritative source when a new trend becomes popular. You can hype!

 

Technical Manuals and Instructions

Oh, and the good old guides! Technical guides and how-tos are particularly good at bringing inorganic traffic. Similar to quote materials and interviews, this type of content works well because people learn from you; they acquire practical skills to apply them in life.

Content should be directly relevant to your business, as you will achieve the greatest success. After all, your audience is already looking for it in search engines and reacts to it in social networks.