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Website life cycle

Corporate sites have a life cycle, an "expiration date". How long does it last and how to increase it?

The life cycle of the site is the stages of the process from the moment the need for the site arises and ending with the refusal to operate it. Stages of the site life cycle:

  1. Intent;
  2. Production;
  3. Application;
  4. Application support;
  5. Termination of Use.

The client is primarily interested in how long points 3 and 4 last. That is, how long the site will "live". Interest is not idle: the longer the site is regulated, the more profitable the investment will turn out to be the money spent on it.

The longer the site lives, the more profitable the investment in its creation.

By increasing the life cycle of the site, the entrepreneur will reduce the cost of owning the site, because the amount of investment will stretch for a longer period.

We make websites with a validity period of 5 years. Send a request if you need a high-quality long-running website!

Site Usage

The duration of use of the site depends on different indicators. Their combined impact will determine how long the site will "live". Factors affecting the possible duration of use of the site:

  • Conservatism of the client's business industry.
  • The potential of website design.
  • Relevance of information on the site.

Conservativeness of business

There are business sectors that have not changed for decades. For example, the processing of chermet. The site of the company for the processing of ferrous metal can live from 1990 to the present day and calmly perform its function. The complete opposite will be such an industry, where it is customary to modernize sites annually. When competition is high, and all competitors often update sites, willy-nilly you will have to accept the rules of the game or leave the market.

To assess the impact of this factor on the life cycle of a website in your industry, you can look at competitors' websites. If they are modern and often change, you need to prepare for frequent modernization.

Website design potential

In web design, modern trends are ruled. If website design is key to you, use the latest technology. Thus, it will be possible to "keep in good shape" for 1-2 years longer, the design of the site will remain relevant for more time. Conversely, the site will become obsolete faster if you apply outdated technologies to the site. Modern web design will keep the corporate website fresh for 3 years.

Relevance of information on the site

The longer the information on the site is relevant, the longer its life cycle. Obviously, if customers draw irrelevant information from your site and this causes conflicts, this means that the site is outdated and the information needs to be updated. Information that is not true kills the credibility of the company and definitely harms the business.

How to increase the period of use of the site


The term of operation of the site can be increased through the above factors. It is clear that the conservatism of the business industry is an invariable parameter that can be changed only by changing activities. But the design of the site and the relevance of the site information is completely in your power. Therefore, we advise you to use modern technologies in the production of the site and monitor the veracity of what is written on the site.

The site "lives" when new useful articles appear on it. The blog competence for this is best suited. Moreover, such a blog not only develops the site, but also answers customer questions, and simultaneously promotes the site in search engines. We strongly recommend that you start a competency blog on the site.

As the name of the next stage implies, the period of use of the site can be increased by supporting the application. Read on to learn more about support.

Application Support

Support is not only about changing and updating the information on the site. Website redesign is also support. Templating in modern content management systems allows you to significantly modernize the entire site without deep rework. For example, we have thus modernized the site And although in the process of work we had to seriously rework the personal account and villa cards, add a lot of new functionality, the appearance of the site was changed without problems. This site is made on CMS 1C-Bitrix, and it has templates.

Website modernization includes an increase in website conversion. You can engage in conversion throughout the life cycle of the site and the conversion will be the indicator that will tell you that it's time to make a new site. As long as the site leads customers, as long as it performs its functions, there is no point in changing it.

Application support can increase the life cycle of a site several times.

Application support can significantly increase the life cycle of a site, sometimes several times. Without support, the site becomes obsolete, in certain industries the site without support becomes useless dramatically soon. For example, online stores are inconceivable without support, we can say that their support is round-the-clock and includes both updating the range and filling the site with review and test articles, answering questions, working with reviews, improving ergonomics and increasing conversion. Support for an online store lasts for years, good support allows you to work on one design for a long time.

Average life cycle of a corporate website

Our experience suggests the following site lifecycles by industry (without support):

  • Media — 5-7 years.
  • Goods for children — 4-6 years.
  • Production, industry — 3-5 years.
  • Professional services – 3-5 years.
  • Tourism, hotel business – 3-5 years.
  • Autobusiness – 2-3 years.
  • Clothing and accessories – 2-3 years.
  • Business maintenance – 2-3 years.
  • Sphere of entertainment - 1-3 years.
  • High-tech services – 1-2 years.

Monitor the activity of competitors. If you sell high-tech services, but competitors are inert and your site is better than their site after 1-2 years after launch, the site works well and makes orders, then it is better not to touch anything. On the other hand, if you produce products for children, and competitors are actively upgrading their sites every two years, you will have to do the same to stay in this business.

The life cycle depends on the experience of the web studio.

The life cycle of a corporate website correlates with the experience of the web studio that created it. An experienced web developer is to some extent a guarantee that the investment in the site will be more profitable. Yes, a good web studio charges more for the site, but in the end it is cheaper. It is easy to calculate that a site worth 400 thousand Dollars with a life cycle of 5 years is more profitable than a site worth 225 thousand Dollars, but has become irrelevant after 1.5 years. In the first case, the cost of a year of ownership of the site is 80 thousand Dollars, and in the second - 150 thousand Dollars. That is, with almost twice the initial costs, as a result, the business spends almost half as much in the end.