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Sites of the 5th generation – promote the site without contextual advertising!

5th generation website

In this article, we outlined what we have been working on creating websites and promoting since 2010. We have developed a certain structure that increases the search presence of the brand on the Internet. With this instruction, you will make the most effective site to attract search traffic.

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Why does a website need search traffic?

Do you sell online? To do this, you need a site that is visible to people on queries in Google-Yandex (to get organic search traffic). Or you will have to pay for advertising to get visitors to your site. In any case, without visitors to the site, you have no one to sell your goods and services. Traffic is the number of website visitors per unit of time.

If you don't have any visitors on your site, you have no one to sell.

It is profitable for you to promote the site in search engines and increase its attendance. We, a web studio from Volgograd, also faced such a task. When we left Volgograd for the federal and European markets. We chose a tool to increase traffic to our website and receive more applications from other cities and countries. Now we needed not Volgograd, but federal and European traffic, people not from Volgograd, but from all over the world.

It was 2015. At that time, there was no talk of content marketing, there were no instructions like this one. We bet on content marketing.

Through trial and error, we came to the architecture of a site sharpened for collecting leads using content marketing. The name of the fifth-generation site was spied on the Internet.

We have been creating 5th generation websites since 2015. Such sites make customers 12.5 times cheaper than contextual advertising, are promoted in search engines without SEO and sell brand expertise.


First we made a fifth generation website for ourselves

  1. How to get an estimate for the site in 600 seconds
  2. How to Save ON SEO 3 Million ₽

Before making 5th generation websites to order, we tested this product for 2 years. Since 2015, we have seen first-hand the effectiveness of the fifth-generation website for promoting services. That's when we embarked on the path of the kaizen site. Now we are found by non-resident and foreign customers. And this happens thanks to content marketing.

Here's a detailed instruction.


What is a 5th generation website?

How a 5th Generation Site Differs from a Regular Content Site with a Blog

The Problem of Modern SEO

Why 5th Generation Sites Are Better Than Older Sites

Expensive contextual advertising and SEO

Free Leads

Promotion of the company's expertise

Make an online store a 5th generation website

How to Make a 5th Generation Website


What is a 5th generation website?

The site of the 5th generation is a corporate site that grows in search engines due to a special article part. The article part is a corporate blog, only deeply integrated into the structure of the rest of the site.

In fact, this is a site with selling pages (often landing pages) and with a blog where informational articles are located. The blog has a certain structure (clusters) and it is closely woven into the overall architecture of the site. Such a site attracts informational search traffic for a large number of requests.

And where there are people, there are sales!

The key difference between the fifth-generation site (and article promotion in general) is the promotion of information requests, and not commercial ones.

Which requests are commercial?

Which contain the words "buy""price""inexpensive" and others. These words indicate the person's desire to make a purchase. These are the most tidbits. But it's expensive to get along them. Everyone wants to bring the site to the TOP on them. Because of this, competition is high. And where there is competition, there is expensive SEO and a high cost per click on contextual advertising.

Information queries are hammered into Google-Yandex, when they want to learn more about the product. Indirectly, this indicates a commercial interest. But information requests are not so competitive. There are infinitely many information requests. No site, even the largest, can take the entire TOP for information requests. And on commercial maybe. Therefore, promoting your site for information requests is much cheaper and more profitable.

What does the structure of the fifth generation site give:

  1. Constantly improving the SEO of the site. The site gets more and more visitors with each new article on the blog. Content clustering promotes selling pages based on high-frequency queries.
  2. Proves the expertise of the company due to cases in articles, useful information and instructions for potential customers.
  3. Improves the behavioral factors of the site (depth of viewing, time spent on the site).
  4. Increasing the site is an important aspect of website promotion, because small and not growing sites Yandex and Google do not like.

Why content promotion is unpopular 

Article promotion of websites is not news in the SEO market. This is a white and legal way to promote sites in search engines. Yandex and Google urge webmasters to promote the site in this way. This is the most natural organic way. In the developed world, this has been promoted for a long time. But America is going its own way. We are looking for simple (gray and black) ways.

Until 2017, there were loopholes with which American "optimizers" moved sites to the TOP without really straining, for example, they bought links. Or they screwed up behavioral factors. Or they created a network of Doorways. Or they wrote long pages of meaningless text with keywords on the main page. This is what the SEO market of America looked like for 15 years. None of this is working now.

Search engines are struggling with cheats. Google-Yandex algorithms see all prohibited manipulations - it has become impossible to promote sites by gray methods. For buying links and over-optimized SEO text, the search engine bans websites. From under such a ban it is difficult (and often impossible) to get out. For buying links and cheating behavioral factors, you will simply lose the site. Article promotion is experiencing a renaissance.


How a 5th Generation Site Differs from a Regular Content Site with a Blog


Making a blog on the site is a simple matter. Many rushed to open blogs on their websites when content marketing gained popularity. But it's ineffective.

An ordinary content site consists of the main part and a separate section - a blog. The blog has a link in the menu.

In the site of the 5th generation, the blog seems to be everywhere. The blog is integrated into the structure of the site. Links to the necessary instructions and previews of selling articles appear before the eyes of users as they move through the site. Your visitors don't need to search for a blog. He will find them himself, and at the right time! Customers are sure to read your selling articles. This gives the site expertise, the site sells better than a regular site.

Since 2015, we have chosen a specialization

We are further advanced in the development of 5th generation websites. We integrate the blog into the structure of the site. We are practitioners: we have tested the technology on ourselves and are constantly improving it.

In the development of sites for content promotion, we have advanced further than other web studios.

With a content site, we tell the target audience about our strengths. We write about our technologies and expertise. Customers like it, they are glad that they cooperate with an experienced web studio. Customers find our website for information requests. That's how content marketing works. After readers are convinced of our expertise, they look at the portfolio.

We ourselves have a 5th generation website. The 5th generation website is one of the most effective means of promoting a business on the Internet. Order a 5th generation site and stop spending money on promoting the site for high-frequency queries.



The problem of SEO-promotion for high-frequency queries

The query "site promotion price" is popular in Yandex. This is of interest to entrepreneurs after creating the site. The first thing that comes to mind is to enter the TOP of search engines for commercial high-frequency. But promoting a website for high-frequency queries is difficult and expensive because:

  • Monopolization of issuance - search engines take traffic for their services.
  • A large share of traffic is taken by paid advertisements.
  • Traffic is polarized around marketplaces.
  • High competition. You're not the only one who wants to be on the first page. Everyone is fighting for positions on high-frequency requests.
  • SEO specialists do not guarantee anything and do not give forecasts. The first results of SEO give after six months to a year of hard work.
  • Yandex and Google algorithms take into account the age of the site and behavioral factors when ranking a site. It is difficult for a young site to compete with old sites for top for high-frequency queries.
  • Yandex and Google ban sites for buying links. How to deal with mature sites that have acquired natural links over the years? After all, backlinks are one of the key ranking factors for your website.
  • Contextual advertising has passed into the category of "expensive". Some requests are heated by auctions up to 3000 or more rubles per conversion!

Experts call this the "conservation" of the TOP. It is extremely difficult for a young site to move old sites in the TOP for high-frequency queries.


Why 5th Generation Sites Are Better Than Older Sites


Sites compete for visitors, luring them to the site wherever possible. The places where you get traffic to the site are called entry points.

Entry points to commercial sites of the 4th generation are contextual advertising and high-frequency search traffic (popular queries in Yandex and Google search engines). Large brands spend huge amounts of money on contextual advertising and on website promotion in the TOP. They wash out small players from the market who do not have such budgets. Monopolists with millions of budgets drive the cost of the lead from context to the cloud, making such advertising sometimes simply unprofitable.

Contextual advertising in many industries is no longer available for small businesses. What remains is SEO.


Expensive contextual advertising and SEO


Today we can state: online promotion has become more expensive than offline advertising. SEO and contextual advertising have ceased to give a predictable result and turned into risky investments. The first to suffer from this were small sites that do not have money for paid promotion. Then the changes were felt by medium-sized sites, their advertising budgets began to grow, and the returns fell. And it's only going to get worse. Promotion on the Internet will be even more expensive! Now you should look for other options to get traffic, instead of SEO by positions and contextual advertising.

  1. 5th generation sites receive 30% more search traffic after the launch of the new Yandex algorithm
  2. How to Make a Website That Sells

Today, traffic is fun for money. Contextual advertising and SEO require more and more material and time costs. Small companies can no longer afford them.


5th Generation Website Makes Free Leads


We offer an alternative to the expensive traffic of 4th generation sites – almost free traffic of 5th generation sites. Why do the rest spend money, and we are talking about free visitors?

Fifth-generation sites don't work the same way as older sites. Sites of the 5th generation are created for promotion on low-frequency requests. It is easier to promote a website on low-frequency ones, because large companies do not fight for them. And in general, no one is struggling, because there are incredibly many such requests. The number of variations of queries of 5-6 words is astronomical, no site, even the largest, can cover them all. Under such a semantic core, you can write a blog for years and site traffic will grow and grow.

Sites of the 5th generation attract visitors from search engines for low-frequency queries. These visitors get for free, because for low-frequency you do not have to fight with competitors. Here's a great article about long tail SEO. Properly selected keywords will bring the site additional conversion traffic and help to take a leading position in related niches.

Compare the promotion of the site on the top single overheated high-frequency high-frequency with the promotion on free low-frequency subwoofers. Leads for expensive queries need to be "planted" on a prepared landing page, constantly fighting for conversion. Visitors by low-frequency come by themselves. They come to expert articles, the purpose of which is not to sell, but to give the necessary information - the answer to the information question. And along the way to convince the company of expertise.


Promotion of the company's expertise


Sites of the 5th generation sell goods and services at the expense of the company's competencies. Competencies are those areas where the company has expertise. Buyers prefer to buy from professionals.

How does it work? People go online for answers to questions. How to do this or that. By writing the answer to such a question in the article, you will give readers valuable information. Judge for yourself: if you read someone's instructions, you automatically recognize the author as a professional in his field. Especially if the information in the article helped you.

In order to inform visitors about the company's competencies, the 5th generation website is filled with articles that directly or indirectly promote expertise. We figured out how to write an unlimited number of articles on a corporate website. Articles are posted on a corporate blog, which we have called a competency blog.

  1. Competence Blog promotes website in search engines
  2. Why a 5th Generation Website Is Better Than a Simple Blog Site

Blog articles competencies promote the site on low-frequency queries. We have tried this method of website promotion on our own experience. Only our blog works for our positions in search engines.

Today, commercial sites are being modernized into 5th generation sites and if you want to stay in the market, take an example from them. A 5th generation website is an alternative to expensive SEO and advertising. The 5th generation of websites solves the problem of inflated budgets for the SEO service team and directologists. 5th generation sites do not use overheated entry points, for which competitors gnaw. Such sites do not require maniacal work to convert traffic into customers. Making customers with the help of a 5th generation website is 12.5 times cheaper than contextual advertising.

5th generation sites use low-competitive entry points for visitors. Making customers with the help of them is 12.5 times cheaper than contextual advertising.

A 5th generation site is a multi-page, ever-growing site that is promoted by content marketing. For the most effective promotion, 5th generation sites are designed for a wide semantic core and developed with articles useful to people.

Entry points to the site are low-frequency queries (search engines) and articles posted in places of "accumulation" of the target audience. Such platforms are social networks, professional communities, specialized portals, the blogosphere and more.

It is easier and cheaper to compete in low-frequency queries than in expensive high-frequency requests. Low-frequency traffic from search engines is free. And the traffic behind the low-frequency ones is 4 times more than the traffic of high-frequency requests. And most importantly, low-frequency bands of 4-7 or more words are specialized and concentrated compared to blurred high-frequency queries. LF requests are set by real buyers, which is why they form their requests so narrowly and unambiguously.

Content marketing sells and does it natively. Native advertising is not identified as an imposition, so it does not cause rejection. From the point of view of visitors, the 5th generation site provides the main thing they need – useful information. Information is what people are looking for on the Internet, why they go there at all. Yes, often information requests hide the needs of people, but no one likes when, instead of the knowledge necessary for the choice, they receive advertising and ticking clocks with a call to quickly buy / call / leave a contact.

Content sites advertise natively. Such advertising does not cause rejection and therefore is effective.

5th generation sites sell prolonged. After reading a useful article, the visitor contacts the brand and is convinced of the competence of the company. The effect of such contact is long-lasting. Good content has been attracting customers for years. And most importantly: when there is a need for a service or product, the buyer will return to where he read the expert article. In fact, the seller did not sell anything, but only informed the customer. The buyer is sure that he made the choice on his own and so it really happened.


Make an online store a 5th generation website

Online store owners ask, is it possible to combine content marketing with e-commerce? Is it possible to promote online stores using a blog? Our position: it is possible and necessary!

Example 1

Online store Svyaznoy. They started later than the competition. But for 1.5 years they jumped into the leaders of sales due to seo-promotion of their online store with articles. The messenger publishes reviews on the equipment that he sells. These reviews are qualitatively integrated into the structure of their online store. There are buyers who are guided by reviews. They buy only when they thoroughly understand the product. These buyers Svyaznoy received on his site due to article promotion.

Example 2

Another example, already from our practice: the online store At the start, he had a virgin domain and zero attendance. From the first day of the store's existence, the manager wrote informational and educational articles on the topic of his business. It became a cited source of information in the RuNet. The entry points of organic (search) traffic are not the main page, but expert articles. Now the share of search traffic is almost 30% and growing. Read more about how we achieved this at the end of this article.

We believe that the online store itself suggests itself to become a fifth-generation site. For each product, you can write reviews and instructions for use. It can only be text, but if you add videos from YouTube (read about video marketing), you will also get traffic from YouTube to the site.


How to Make a 5th Generation Website


The secret of the 5th generation site is the deep integration of the blog into the site. This is the most important, but also the most difficult. We've been making 5th generation websites since the days when it wasn't mainstream. We have developed expertise in the layout of sites with a complex branched structure of pages into beautiful and convenient Internet sites. Due to the early start, we have advanced in the construction of convenient sites further than others. Our engineering approach to designing websites is not like the usual drawing of bright pictures that are usually shown to clients. We focus on the ultimate goals of the future site and create tools for customers to make money.

Want a 5th generation website?

I have a 5th generation website. What's next?

Can't or don't want to take care of your website? We will take your site for maintenance. We will promote it. This is especially true for sites that we have created ourselves. We are interested in the fact that the sites developed by us become popular. Therefore, we have opened a new service – article promotion of sites. Write and call if you need to promote the site in search engines.