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In the pursuit of metrics, people forget about design

Aircraft designer Andrei Nikolaevich Tupolev is credited with the phrase: "Ugly planes do not fly! Let's paraphrase in our own way: "An ugly site will not take off!" .

In the pursuit of metrics, people begin to forget about true values. To get as much as possible from scratch, to save on everything – there is something unnatural in this. However, in the business world, this is real valor. That's certainly how business works. But there must be some kind of self-love. Often, the savings on design go too far. You can't skimp on what the face of your business represents. Because, as much as you would like it to be, but people do not evaluate you by your marketing funnel, not by the conversion of your site and not by the offer. They, as is customary otherwise, evaluate your business by how it looks. This is the first, basic impression, which is very difficult to change later.

pursuit of metrics

Since 2010, we have been doing high-quality design. Including the web. Now we can definitely formulate who our client is and what we will give to the one who works with us.

Our client has good taste

Our clients are rational visuals. This is a peculiar category of businessmen who are looking for a creative contractor with good and artistic taste and a worthy portfolio. It is important for them to get the highest possible quality at a reasonable price. Quality is measured in traditional implementation performance metrics, but importantly, the tool should be liked visually. Whether it's a photo, an advertising banner or a website.

As a result, the key factor is the visual component of the product, its convenience, its design. Visionary people understand that marketing metrics can and should be worked with. But with a bad design, nothing can be done. Bad design won't take off, we certainly know.

We are first and foremost a design studio. We do not know how to work where you do not need to be beautiful, but only need metrics and cheaper. Tried, tried, but you can't step over yourself. In the eleventh year of work, such attempts were completely abandoned. We work with those who need all this, but beautifully. Design is our fetish.

Our client does not consider us his employee

This is an important aspect of a successful project: we are not considered "working hands" who need to be told what to do and how to do. We are hired to do the work that we are not capable of. We solve problems that the company cannot solve with internal resources. Our customers understand this, trust us and do not interfere in the process. This does not mean that the customer sees us only twice: when he gives a task and when he receives a product. On the contrary, our approach is to ensure that the customer is literally in the development team and is in the flow. But he didn't lead, he helped.

This approach pays off from all sides. The customer is aware of what is happening, he is in the process and with his knowledge helps the common cause. Agree, this is correct! Because the customer is the only one who is really interested in the result.

Our client knows what he pays for, and we know what we work for

Our work has a specific scope. We work effectively with those customers who understand and respect our position. This is beneficial to both sides. The client receives the maximum from the amount of work for which he paid. This will be our maximum, the maximum of what we are capable of. At the same time, we know what we are doing and what we are not doing in this budget. All works are negotiated in advance and fixed in the contract. Not everyone likes this approach. There are customers who are used to squeezing all the juices out of the studio without paying for even half of what they get in the end. We do not accept this approach and work with those who agree to honest relations.