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How to Use Internal Linking to Improve Your Website's SEO

A large amount of content and getting inbound links are the main SEO mechanisms. For a large amount of content in the sites of our clients is responsible blog competence. And it makes sense to talk about links separately. Especially about the internal ones, which not everyone knows about.

When you have a best-selling post on your blog, you'll naturally want to pour more traffic on it. And here you will be promptly helped by internal links. Here is an instruction on how to do this. But first subscribe to our Telegram channel, we regularly publish useful instructions!

What is an internal link?

An internal link is when you link from one page of YOUR site to another page of YOUR site. As a result, users spend more time on your site (improving behavioral factors) and the SEO authority of the page to which the link leads grows.


This is an extremely effective technique for increasing the SEO authority of pages. The more internal links lead to a key page, the greater its SEO weight.

Why Internal Links Are Important

The ultimate goal of a search engine is to bring up a few of the best pages on a topic in the search results. By focusing on inbound links from other sites (external optimization), most SEOs forget how important internal links are.

Internal Links and SEO

Every time you create an internal link to a page, Google gets a signal that that page on your site is important. Internal links (along with links from trust sites) increase your page's authority in front of the search engine and improve that page's ranking.

Inbound links are like other sites casting their vote in your favor and telling searchers about your site. Internal linking is like voting for yourself. At the same time, you also notify search engines about this.

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The more people who vote for you, the better. It's obvious. But no one forbids voting for themselves. What's more, internal links tell searchers which pages of your site you consider the most important. For Google, your hierarchy of pages becomes clear. Without internal linking, he won't understand it.

In addition to the direct SEO effect, internal linking has a second level of SEO optimization. Internal links in the most favorable way increase the time spent on the site and the depth of viewing the site. These two parameters are the cornerstone signals for the search engine. It is according to them that he evaluates the benefits of the site for visitors. And based on this "benefit parameter" raises your site in the issue or omits.

How to: Set the Internal Link Structure

If your website has a page that makes customers, think about how to increase its value to the search engine. The easiest way is to create an internal link structure for this page. The best way to organize linking is to cluster content. Learn how to create an SEO cluster.

To be honest, if you have a regular site of 5-10 pages, there will be no sense from everything you read. Another thing is when you have a 5th generation website and the blog is deeply integrated into the structure of the site! When a blog has a pool of pages, you can use it to the fullest. And, of course, build an effective internal link to show search engines which pages on your site are the coolest. At the same time, you will also redirect most of the visitors to where their finding is most profitable for you!

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Google looks at how many pages on your site link to a key page and how they link to it. By the way, do you know how to show search engines that your blog is an important section of the site? Do not hide it, but put a link to it on the main menu and in the main menu. This is a strong signal, because now the link to the blog is placed on all pages of the site without exception.

To make the most of internal links, regularly audit the main pages of your site and think about where else you can place an internal link on them.

And here are tips on how to further improve the internal linking.

3 ways to improve internal linking on the site

1. Draw a sitemap

Make a list of each page in your main navigation and provide links to each of these main pages. You will understand which links you already have and which ones are missing. Visually displaying your entire site is the only way to understand what you've overlooked. You'll find that your popular pages rank well because you've already placed enough internal links on them.

2. Look at the topics you write about a lot

If you regularly write about something, make a landing page on the site on this topic with a commercial offer. Link to this landing page every time you touch on a favorite topic in another blog article. Analyze the behavior of visitors on the landing page and make adjustments. In the end, you will receive applications and sales from it!

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  2. Create your own information ecosystem on your website

Consider linking to your landing page directly from the homepage. It happens that some blog article makes sales. Let it be your landing page. Such pages are often some information materials that reveal the technological processes of your business.

3. Promote internal linking those pages from which you link to the target

Imagine that you have linked a blog so as to add traffic and weight to one important blog article. This article is so excellent that it converts visitors, just have time to formalize. Now is the time to promote those donor articles that have the same topic as the target. This will give SEO weight to donor articles and automatically raise your important article even higher.

Almost no one uses this method. Therefore, it gives an explosive effect with the right approach. Give it a shot!