Last Updated:

How to promote a YouTube channel

YouTube is visited by 2 billion users a month and is projected to grow to nearly 3 billion by 2025. Today it is one of the fastest growing and most popular social networks. And YouTube helps people grow their business.

"How do you expand your YouTube channel to drive more traffic to your website and increase revenue for your business?"

300 people told why they subscribe to YouTube channels. You can benefit from that.

Why people subscribe to YouTube channels

  • 30% of respondents said that they most often subscribe to YouTube channels because they publish practical recommendations or training videos that help them in their work.
  • 21% of respondents subscribe to channels because they publish training materials about their hobbies.
  • And 17% of respondents said they subscribe to YouTube channels because they publish funny or entertaining videos there.

Now that we know why people subscribe to YouTube channels, let's look at how you can use this information to grow your channel.

Best Ways to Expand Your YouTube Channel

  1. Create educational content about the work of your audience.
  2. Publish educational materials about your audience's hobbies.
  3. Create interesting, dynamic, interactive videos.
  4. Get to know your audience.
  5. Reformat well-performing content.
  6. Optimize your content.
  7. Find unused keywords.
  8. Optimize your viewing time.
  9. Do not make 5 mistakes of novice YouTubers.

Let's take a closer look at each point.

1. Record educational videos that will help your audience in their work

The main reason consumers subscribe to YouTube channels is because they publish useful things for the job. People are looking for answers to questions on the Internet. A great way to expand your channel is to publish what your audience wants to see.

For example, in our YouTube channel we publish useful instructions for colleagues in the market and for our customers.

2. Post videos that will help your audience in their hobbies

Let's say your business isn't exactly geared toward your audience. What to publish then? What common ground to find?

You can post videos about your audience's passions. Let's say you're doing landscaping. On your website, you can post materials about gardening and target people who are engaged in gardening as a hobby. Then you have a clear conversion path.

However, even though you want people to buy something from you, your videos should be useful for free and educate your audience. The more they see you as an industry expert, the more convinced they are that you are the person to turn to, the more likely you are to sell them something in the future.

3. Create interesting, dynamic, interactive videos

The third most popular reason people subscribe to YouTube channels is that they like entertaining or funny videos.

You can use it to your advantage. Let's say you have a channel and you mostly post lifestyle videos. To make them interesting, you need to know what your audience likes and doesn't like. This brings us to the next strategy.

4. Get to know your audience

The best way to expand your YouTube channel is to know what your audience likes and what they want to see. Do they want to see educational videos about their work? Or they just want to relax and watch people clean their homes because it brings them pleasure. Think about what resonates most with your audience and go ahead!

5. Reformat content that works well

A great way to improve your YouTube channel is to reformat content that has already reached your audience. Turn your most popular blog posts into videos. You know that your audience enjoys reading these articles and doesn't mind seeing them.

This applies not only to articles, but also to any other time-tested content.

6. Optimize your videos

How do I optimize my YouTube videos?

To do this, you need to insert keywords into the titles and description. Don't forget to say these keywords in your video.

YouTube's algorithm will use these contextual clues to understand what your video is about. If you do it right, the video will rank higher in the search results.

Question: "How to quickly promote a YouTube channel? How long will it take?"

According to the data, the channel takes an average of 22 months to gain 1,000 subscribers. But if you don't optimize your videos and have less than 1,000 followers, you'll get less than 10% of the possible number of views on YouTube. That's why it's so important to grow the number of subscribers and optimize your videos!

7. The Power of Little-Known Keywords

Another strategy you can use to grow your channel quickly is to look for keywords that no one else is using. Pick up similar search queries for a topic on YouTube or Google, and then use the keyword tool. There's less competition and a bunch of traffic!

8. Optimize your viewing time

YouTube wants people to be on YouTube. Therefore, one of the main factors by which your video is ranked is the viewing time.

It's important to analyze how long people have been watching your videos. According to a study by Backlinko, longer videos have a better chance of getting into the TOP. And the truth: the longer your videos are, the longer the viewing time can be.

But how do you make sure people don't turn off browsing after the first few seconds? A great way is to cut out the superfluous from the introduction and give only the important. In the first few seconds, the viewer should know what they're learning and what they're going to get from watching your video.

If you've targeted your audience correctly, it means they'll end up watching your long videos because you've caught their attention.

Increasing your audience on YouTube is a great way to attract buyers. 1000 subscribers are absolutely necessary to start in the search. Without 1000 subscribers, you should not count on serious results on YouTube. This means that you need to post videos that your audience wants to see. And which is optimized for query search.