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Google Web Stories: Earn More with the New Web Stories Tool

Google has published a guide to Web Stories, which shows how to integrate a new content format into your site to increase audience engagement and profits.

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A PDF document of more than a hundred pages begins with a general overview of the tool and provides practical tips for advanced web developers to increase traffic, visitor engagement, and revenue.

Web Stories

Web Stories is a new content display format that Google uses in its services such as Search, Recommendations, and Images. The tool is designed to provide digestible content to users who are on the go. It combines graphics, animations, text, audio, and video into engaging, dynamic content. In fact, these are the same Instagram Stories, only in Google search.

As written in the "WEB STORIES Experience playbook" itself, this fresh format has many uses and is designed to help webmasters make their websites more attractive to visitors and increase revenue from advertising or even from affiliate programs.

Web stories help webmasters reach out to new audiences. They also allow you to keep visitors on the site longer, which leads to an increase in ad views. The tool can be used to convert visitors into sales or encourage them to follow affiliate links.

Essentially, Google Web Stories can be monetized in a variety of ways, including links to affiliate products, sponsored content, algorithmic ad placement, or classic direct ads.

For WordPress sites, Google offers a special plugin that makes it easy to create web stories.

The new guide is designed to teach webmasters how to embed web stories into websites.

Web Stories 1

Even though the manual is over 100 pages long, there is quite a bit of text. Each page contains a maximum of two paragraphs of words. This format simplifies reading and comprehension.

What's Inside the Web Stories Playbook

The guide is divided into three sections:

  1. Overview. Explains how web stories are useful for webmasters to find new audiences and provide a faster way to use content.
  2. Entry Points. Describes the different ways to integrate web stories into your site and how site visitors can interact with them.
  3. More Design Details. Offers a comprehensive overview of best practices in web design to encourage active engagement with readers.

Here's how the guide describes its purpose:

Get the most out of web stories.

This guide will help you incorporate web stories into your site so you can attract a new audience and help readers find content they will like.

Entry Points

The second and third sections of the document discuss in detail such points as, for example, five different types of Web Stories implementation. Each of them is described in detail so that the webmaster can reach an expert level of understanding.

The five entry points to Web Stories are:

  1. Single.
  2. Merry-go-round.
  3. Compact display.
  4. Selection of the author.
  5. Separate page.
Web Stories 2

It then demonstrates how these five different "entry points" fit into a web page as part of an overall visitor acquisition strategy. At the end is a link to the Design Kit, where you can download the files and use them to create various entry points.

Best Practices in Web Story Design

The third section of the guide, "More Design Details," provides best practices for working with content and page layouts. And then move on to further customizing the web stories.


 Web Stories 3

The document ends with links to three support resources:

  • Guidelines for embedding web stories into pages on your site.
  • Tools for creating, designing and developing stories.
  • Technical documentation for creating visual stories.

In addition, the developers of the format can be contacted via Github or Slack.

Additional related materials:

  • Official announcement on the Google blog.
  • PDF document WEB STORIES Experience playbook.
  • Web stories in the Google Search Center.

There's quite a bit of useful information about stories for webmasters of any level. And although web stories have not yet been deployed to the whole world, it's time to start studying this format. Well, if you are engaged in promotion in the bourgeois, then it was necessary to implement Google Web Stories yesterday.