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Create your own information ecosystem on your website

Do you want your site to break away from competitors and rocket to go to a new height? Then create your own information ecosystem on your website.

What's it all about? How did I marry the words "site" and "ecosystem" in one sentence? Let's dive into the psychology of the Internet shopper to understand the meaning of the headline. But first subscribe to our Telegram channel, we regularly publish such useful articles!

How to buy on the Internet

Before they buy from you, people figure out 100500+ of all sorts of things. It is incredibly important for buyers to learn more about the subject of purchase. And this is all the more relevant the more complex and expensive the product. If you sell bread, then no one really bothers. If you write on the sign that you sell yeast-free bread, many will google what is so good about yeast-free bread. Especially if you have it twice as expensive as usual... And it's just bread! We make websites and are aware that customers spend months exploring the topic before calling. Just as carefully people choose machinery, equipment, services and other unfamiliar and expensive things.

Have you ever wondered how and where people search for information about your products and services? Tell. They google and read on the first sites they come across. Theoretically, people don't care where to get the info. If it is Wikipedia and an unknown site, the information from this relevance will not lose. Do you remember how you wool the Internet for any reason?

What happens when a person finds out everything he needed? Purchase. Well, or something close. Like ordering a consultation. All in all, what you need. Ouch! Did this person order from you? Or did he buy where he found useful information for himself?

That's bad luck! He bought where he read. How come you and the site is, and the prices are kept? And he bought elsewhere.

Why didn't he buy from you?

There can be many reasons. But most likely the rule worked: it is more reliable to buy from a professional, albeit a little more expensive. Of course, laziness was not without. And really, why search elsewhere when on this site and found out everything you need, and you can buy!

The person probably liked your offer. But carried away by the search for information about the product, he ran away to other sites and forgot about you. And if he did not forget, he preferred those who are more expert in his eyes than you. After all, they helped with the right information.

You lost a buyer because you didn't have the information on your site that helps buyers make the right choice. I'm not talking about prices and descriptions of services. It's about answering the numerous questions and doubts you hear from clients in a private conversation.

Do not think that site visitors are some special telepathic people. They are exactly the same as the interlocutors on the other end of the phone, who ask you the same "stupid" questions. When they are on your site, they are tormented by the same doubts. And they will look for answers to their questions. First on your website, and then where you have to... When they left your site, you lost them.

How to keep the buyer on the site, even if he is in doubt

Now about the information ecosystem of the site. That's what I called a pool of explanatory articles that answer customer questions. First of all, on those questions that precede the purchase.

We organize such ecosystems on clients' websites. To do this, we deeply integrate special information sections into the structure of their sites. In these sections, you can write articles on the necessary topics. Deep integration of articles into the site provides access to articles from anywhere on the site.

Thus, on your site there is a baggage of information necessary for buyers. As a result, they do not need to Google and go to competitors for information.

What else does the information ecosystem give?

This is an influx of search traffic for low-frequency queries. A pool of articles on the site can steeply disperse site traffic and I have examples. And now you're luring buyers away from competitors, not you!

Articles prove your expertise. It's one thing to declare your skills, it's another thing to help people with knowledge. The more useful your content is, the more social and professional weight you gain in the eyes of readers.

Search engines love growing websites. No time to explain, just the site has to grow ;) Yandex and Google cry into the pillow when they see that your site consists of the same seven pages as three years ago. When the site grows with new pages, search engines receive a signal that you are alive and it is time for you to go to the TOP. Everyone is happy!

New pages make room for internal linking. And that's oh so cool for promotion! Here's an instruction on how to find a person who will do all this with you.