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Create contents for user - Not for search engine !

Your site is not in the top? Read on and find out why!

Why people should like a website, not search engines

A search engine is a business. Customers of the search engine are people who are looking for something on the Internet. The goods of the search engine are the result of issuance on customer requests. Like any business, the search engine tries to make its product the best. Not to lose customers.

Yandex and Google compete for customers. Therefore, they strive to issue on requests primarily useful and interesting sites for users. The "first stage" is the coveted top, where any site wants to go. The more useful your site is, the higher it ranks in search, these are the rules.

Neither Yandex nor Google know how to evaluate sites on their own. Therefore, search engines observe the reaction of visitors to your site and draw conclusions from behavioral factors. It is the visitors who, by their actions, tell the search engine what to do with the site: raise it in the issue or lower it. Sites are chosen by users, and search engines adapt to their preferences.

What about SEO?

If you understand SEO to be a tidy font and keywords every 10 words, then bad news for you. It's not working. Even if you manage to deceive the algorithm of the search engine and the site "draws" traffic, behavioral factors will quickly return to the status quo. And your site will fly into the abyss, where a person's foot does not step. Why it will fly away, it is written above. Behavioral factors in the site, which was made to deceive search engines, are below the plinth.

Don't blame your problems on search engine algorithms. Each change in the ranking algorithm causes a headache in SEOs. Often, customers demand instant results from SEOs and the more there is nothing left but to deceive search engines. If the search engine changes the rules of the game, the CEO has a problem - you need to look for new loopholes.

SEO is understood by the participants in the process as a fight against "evil" search engines and this is the key problem. Search engines do not try to complicate SEO-promotion. They close the gaps in their algorithms to level out the gray and black methods of website promotion. Opportunities for quality SEO have become even greater. The most productive strategy is to invest in a quality site and work with content. Your website needs to solve the problems of visitors and the better it does it, the higher it is in the search.

How to Improve Your Website

 

First, understand what your customers need. Real people come to your site and they have real problems. See how competitors are solving these problems on their websites. Don't forget that you are competing for visitors with other sites. Analysis of other people's sites will show what you are missing.

Task No. 1 is to pump the behavioral factors of the site. A new visitor should be detained and directed deep into the site. Such a behavioral signal tells search engines that your site is worthy of traffic and will raise it. Do not forget that the longer a person has on your site, the more likely they are to buy.

Task #2 is content. Content steers and without it, your site is a dummy. If you are building a business at the expense of organic traffic from search engines, then the initial contact with your site is profitable to start responding to near-commercial queries, and not to steam in the forehead. It is in fairy tales that people come to the page "About the company" and instantly call from there with a request to send an invoice for payment. And in real life, they have a thousand questions and several contractors to choose from. And they will buy from someone who inspires more trust, explains more clearly and likes it.

Task No. 3 is to constantly improve the behavioral factors of the site. There will never come a time when you can say, "That's it! My site is perfect and there's nowhere else to grow." Marketing has its own laws, one of them says: stand still means you die.

Task #4 is not to forget who you are making a website for. Search engines need happy users. If visitors get high from your site, then you're doing well. Search engines love you too. This is a trend for the next decade.