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5 SEO Tips to Help You in 2022

5 SEO Technologies Worth Using in 2022

1. Voice and mobile search

Okay, Google, what can replace the thick cream?

That was the question I asked Google last week when I was baking an elbow-deep pie in flour. It looks like I'm not the only one using voice search — about half (44%) of all internet users use a voice assistant.

Voice search is becoming a part of our daily lives. But how can we optimize our content for people who search for it with their ears rather than their eyes?

The answer is clear – optimize your site for mobile devices. Since most voice queries are performed on mobile and smart devices, it makes sense that Google prefers mobile sites with high speeds.

Another strategy is to rework your content to include common questions that users can ask. For example, identify long-tail keywords and include them in h2 or h3 headings.

2. Specify page titles

In 2021, Google introduced a new search ranking feature called Passages. This feature allows Google to rank specific sections of a page (or "excerpt") semi-independently of the page itself.

In other words, instead of ranking an entire page for relevance, Google will now rank relevancy in certain sections of the page.

For marketers, this change isn't a cause for concern — provided your pages are organized. If not, it's a good idea to narrow down page titles so that Google better understands your content regardless of the markup.

3. Charge headlines emotionally

We all click on vivid emotional headlines. A lot of research has been done to determine the formula for clickable headings.

According to one recent study that analyzed 5 million headlines, emotional headlines — positive or negative — had a higher click-through rate than neutral headlines. In fact, headlines with positive sentiment had a CTR 7.4% higher, while headlines with a negative mood had a CTR higher of 7.2%.

SEO

Emotionally charged headlines also get more clicks. But be careful! The same study found that "strong words" — or words specifically designed to attract attention — can negatively affect CTR.

Power words like: incredible and insane. While they can work on social media, they can hurt CTR, so use them carefully, if at all.

4. Videos in search results

You've probably switched to YouTube videos from Featured Snippet more than once. They tend to appear when searching for "how to do" when the reader searches for step-by-step instructions.

For example, imagine that you are stuck on the side of the road with a flat tire. One Google search for "How to fix a flat tire" will lead you to a video with instructions.

Video clips are just the beginning. We predict that Google will continue to include videos in search results. With that in mind, it's very important to optimize your videos for search.

Here are some ways to get there:

  • Add chapters to your YouTube videos. Chapters break down your video into sections, usually by topic. This level of context allows viewers (and Google!) to understand the content of the video. It also makes it easier for Google to use different clips from your video for Featured Snippets.
  • Turn on closed captioning (CC). Closed captions help YouTube and Google understand every word in your video. While YouTube can automatically create subtitles, they're not always accurate, so it's best to add your own manually.
  • Optimize the title, tags, and description. Videos are like web pages —they have titles, descriptions (like meta descriptions), and tags (like meta tags). Optimize them using practices from SEO.

Finally, it doesn't hurt to embed videos on your website and blog posts – this can reduce your bounce rate and increase your time on site.

5. Setting up content for the "People also ask" block

Using Google, you've probably noticed a new block: People Also Ask (PAA). In fact, 43% of searches now include the PAA field.

Tips for SEO

Occupying a prominent place at the top of the search results, it catches the eye. Everyone wants to take a place in this block. You can increase your chances by making small changes to your content.

Because most PAA fields begin with question words like "what," "why," and "when," it's a good idea to include questions and answers in your content.

Or consider adding an FAQ section at the bottom of the pages. This will not only improve behavioral factors, but will provide an advantage for SEO.