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3 Tips to Increase Sales on your website

Today we will talk about the sales hook on your website and how to create it. But first, subscribe to our Telegram channel to receive notifications about new publications. We regularly publish such interesting articles!

What is a sales hook?

A trade hook is the same as an advertising offer. Essentially, it's a condensed presentation: what your business is and the main benefits of your product or service.

A sales hook should be a summary of how your product or service can help your potential customer. Usually it is in the first screen of the site.

3 Tips for Creating a Sales Hook, According to Sales Reps

When we make a website, we try to reach out to the sales managers of our client to whom we are making a website. Because, often, the business owner does not know (or does not remember) the true needs of customers. And sellers live by it. Sales managers give invaluable information when creating a website! Now you'll see why.

1. Conduct customer research

To create a sales hook, you need to study the customer, their unique challenges, pain points, and needs.

Think about what the goals of your potential customers are, and then act in the opposite direction. What potential issues can prevent your potential customers from achieving their goals? What are they missing from their current strategy? How can you save them time or money?

Approach the research creatively. Often do before they collect enough information about a potential buyer. My advice is to really look at who you're talking to, what metrics they care about, how things are done today, and where your product can specifically help them.

Once you get this information, it's important to create a sales hook based on the details they've shared with you, using their language rather than your own. Perspectives and their needs, goals and desires.

2. Find out the client's pain points

Any psychologist will tell you: the pain of loss is twice as strong as the pleasure of gaining.

That's why your hook shouldn't focus on the benefits of your product or service. Instead, they should focus on your potential client's pain points and how you can relieve them of those pains.

Figuring out your customer's biggest pain points is vital to creating a website where your product or service becomes a necessity for your customer's success or long-term growth.

3. Ask a question as a way to sell

Sometimes the question becomes a great sales hook. Thus, you can immediately feel the pain point, prompt to confirm the presence of the problem and offer a solution.

If I were in the shoes of potential clients, I would be much more inclined to respond to the words of the person who I believe took the time to try to understand me and my pain.

The questions can be very different. But they should address the pain of potential customers. We found them out in the second paragraph of the article.